Private Yoga Clients: Where to Find Them and How to Attract Them

Attracting private yoga clients can be challenge, especially when you are just starting out. If you want to have a steady flow of private clients, you need to figure out answers to these three questions:

  1. Who are you and why should your potential clients trust you? It involves demonstrating your expertise and establishing trust with your potential clients.
  2. How are private yoga sessions different from classes? You need to be able to demonstrate a clear contrast between them and illustrate the benefits that only private yoga sessions can offer.
  3. Which specific problems can private yoga sessions solve for a particular person? Everybody wants to know – what’s in it for me? How will my life be better if I do this?

In this course you will find answers to all those questions and figure out how to communicate those answers to your potential clients.

This course will help you

  • Identify reliable channels for finding private clients,
  • Define your target audience,
  • Establish effective personal web presence,
  • Figure out the logistics of seeing clients one-on-one,
  • Create systems that ensure ongoing flow of clients,
  • Set goals and intentions for one-on-one work.

COURSE ASSIGNMENTS AND MENTORING

At the end of each chapter you will complete a short assignment to apply those lessons to your life right away. At the end of the course you will complete a final project and submit it for a review by your teacher. This final project will help you organize your thinking about who you are as a yoga teacher, which groups of people you want to work with, and how you can present your services to them in the most effective way.

Why private yoga sessions?

1
Why private yoga sessions?
2
Why do students choose to do private yoga sessions?

Who are you as a teacher and who do you want to work with?

1
Who are you as a teacher and who do you want to work with?

How to find private yoga clients

1
Current group classes
2
Friends and family
3
Referrals from other practitioners and teachers
4
Guest workshops
5
Internet

Other ways to connect

1
Social media, newsletters and online partnerships

Free introductory sessions

1
Service to the community and a marketing tool

Logistics of one-on-one work

1
Location
2
Pricing
3
Schedule
4
Procedures
5
Forms
6
Printed materials

What’s your plan?

1
Set an intention
2
Ongoing marketing

Final project

1
Final project
This course is for you if you • See the limitations of group classes • Want to provide individualized instruction • Need help finding clients • Need help setting up infrastructure for private work • Need more confidence in working with students one-one-one • Need help with self-promotion.
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Enrolled: 2 students
Duration: 4 CECs
Lectures: 19
Video: 4 hours